INFLOWING

[Type]
Art & Culture
Creative Concept
Exhibition
Animation

[Year]
2022

[Client]
C.DAM

[Team]
CABE Studio

[Service]
3D Design & Animation

[Description]

INFLOWING is an intersection of fashion and philosophy, art and design, culture and space.

The project poses a thought-provoking question: "In the future, what will we bring back to the present to honor our past?" As we navigate the design process, unfolding each layer of thought from both fashion designer Cường Đàm and the project itself, we gradually delve into the cultural fabric of Vietnamese society, tracing back to the core values of its people since the dawn of the agricultural era.

With a concept rich in imagery and meaning, we had the opportunity to experiment across multiple mediums—installation, visual art, sculpture, and spatial design. This project is not just a creative endeavor but also a journey of learning and discovery that reinforced our vision and artistic direction.

Collection from CDAM

Cường Đàm’s designs carry a distinctive futuristic aesthetic, blending Eastern and Vietnamese elements with fluid, organic forms, especially elliptical shapes emerged repeatedly, sparking a larger narrative in concept development.

The Concept - Rice Grain

This led CABE Studio to the central idea of the grain of rice—a symbol deeply rooted in wet rice civilization, embodying the inspiration behind Cường Đàm’s work: áo yếm, quang gánh, nón quai thao, and of course, the rice grain itself.

The Identity

The number 580 in the Inflowing logo represents 580 rice grains. It becomes a language, a medium of connection.

The Spaceship

By intertwining the seed, the yin-yang philosophy in design, and futuristic aesthetics, we created a symbol that is both iconic and fashion-forward: the rice grain spaceship.

As the world advances, should we preserve and honor our past values? This question has remained at the heart of our project. Vietnam, with its millennia-old wet rice civilization, holds a wealth of cultural heritage that deserves both respect and innovation. In the present, we see boundless potential—can rice serve a purpose beyond sustenance and clothing? Can it inspire something as visionary as a spaceship?

The Runway & Exhibition

The spaceship's landing site will unveil 33 designs from the collection within three immersive experience spaces at the Vincom Center for Contemporary Art (VCCA):

The Timeline – Tracing the evolution of designer Cường Đàm
The Fields – The birthplace of ideas and concepts
The Seed – A space dedicated to the future

The Visuals

Credits

Creative Director: Cao Hoàng Long
Art Director: Trần Khải Hoàn
Graphic Designer: Thanh Hoà
3D Artist: Long Đoàn
Architecture: Viet Quoc Dao
Project Manager: Alita
Managing Director: An Vu