LONG DOAN is a multi-disciplinary designer who specializes in fusing design, technology & creative concept to shape visual narratives & experiences `














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AREUS - House of Tomorrow


Type: Visual Installation
Year: 2024
Client: AREUS
Work at CABE Studio
The Visual Installation project for House of Tomorrow exhibition by AREUS by BM Windows. A 3D artwork displayed on transparent LED screens, set within the premium glass technology experience zone. The installation showcases the brand’s groundbreaking advancements in glass technology, seamlessly blending innovation with artistry.


Concept

The centerpiece is a “Material Man”—a futuristic AI receptionist who welcomes visitors and introduces them to the exhibition space. Through a mesmerizing transformation from particles into a humanoid form, she embodies the essence of aluminium and glass creation.


Artwork

Teaser



Research & Development



Character Design

Through extensive iterations in forms and materials, we crafted a character that transcends reality—futuristic yet inviting, abstract yet distinctly feminine.


Environment Design

Drawing inspiration from the interior language of the experience area, we designed a 3D environment that is simple, minimal, elegant and seemingly exists in outer space.


The Installation

Credits


Creative by CABE Studio
Art Director: Long Đoàn
3D Artist: Long Đoàn, Duy Nguyen, Bisouu
Editor: Duy Nguyen, Thanh Hoà
Sound Design: Duy Nguyen
©2025 Long Doan