LONG DOAN is a multi-disciplinary designer who specializes in fusing design, technology & creative concept to shape visual narratives & experiences `














Home
Info
Projects
Laboratory

Resume
Behance
Instagram

AirAsia Exhibition  - Eastern Wings

Type: Sculpture Design, Installation, Visual Projection Mapping
Year: 2025
Client: AirAsia
Work at CABE Studio A multimedia installation by CABE Studio at the “Cat Canh” (Take Off) Exhibition, organized by @woohoo.ex, celebrating 20 years of AirAsia’s journey alongside Vietnam.



Sculpture Design - 3D Concept

“Eastern Wings” is a symbolic installation inspired by the image of the traditional Vietnamese kite – a representation of freedom, childhood, and the aspiration to soar high.

The kite in the artwork is reimagined through a modern design language, incorporating the form of an AirAsia airplane as a tribute to AirAsia’s 20-year journey of companionship, connection, and flying together with Vietnam to the world.
Iteration 01
Iteration 02
Final Version

Visual Mapping

The visual narrative highlights five pillars of AirAsia’s 20-year journey in Vietnam: Culture, Sports, Cuisine, Travel, and Modernity.
Through a dynamic blend of real footage, 2D, and 3D motion, the mixed-media video artworks vividly capture and celebrate AirAsia’s remarkable journey in Vietnam.
Full visual artworks by CABE Studio

Credits


Creative Director: Cao Hoàng Long (@caohoanglong_ )
Design Lead: Thanh Hoa (@_th19_ )
3D Lead: Long Doan (@edwardl.410 )
3D Artists: Duy Nguyen (@duymensions ), Hà Lam Phong (@urfavbackcat )
Graphic Designer: Thanh Truc (@trucsroyal ), Hai Yen (@im.hiyen )
Editor: Thanh Hoa (@_th19_ )

Next Page 

©2025 Long Doan