AirAsia Exhibition  - Eastern Wings

[Type]
Art & Culture
Animation
Creative Concept
Exhibition
[Year]
2025 [Client]
AirAsia [Team]
CABE Studio [Service]
Art Direction
3D Design & Animation
Projection Mapping
[Description] A multimedia installation by CABE Studio at the “Cat Canh” (Take Off) Exhibition, organized by@woohoo.ex,celebrating 20 years of AirAsia’s journey alongside Vietnam.

Sculpture Design - 3D Concept

“Eastern Wings” is a symbolic installation inspired by the image of the traditional Vietnamese kite – a representation of freedom, childhood, and the aspiration to soar high.

The kite in the artwork is reimagined through a modern design language, incorporating the form of an AirAsia airplane as a tribute to AirAsia’s 20-year journey of companionship, connection, and flying together with Vietnam to the world.
Iteration 01
Iteration 02
Final Version

Visual Mapping

The visual narrative highlights five pillars of AirAsia’s 20-year journey in Vietnam: Culture, Sports, Cuisine, Travel, and Modernity.
Through a dynamic blend of real footage, 2D, and 3D motion, the mixed-media video artworks vividly capture and celebrate AirAsia’s remarkable journey in Vietnam.
Full visual artworks by CABE Studio


Credits


Creative Director: Cao Hoàng Long (@caohoanglong_ )
Design Lead: Thanh Hoa (@_th19_ )
3D Lead: Long Doan (@edwardl.410 )
3D Artists: Duy Nguyen (@duymensions ), Hà Lam Phong (@urfavbackcat )
Graphic Designer: Thanh Truc (@trucsroyal ), Hai Yen (@im.hiyen )
Editor: Thanh Hoa (@_th19_ )
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