Long Doan,
a multi-disciplinary designer who specializes in fusing design, technology & creative concept to shape visual narratives & experiencesHome
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AirAsia Exhibition - Eastern Wings
Type: Sculpture Design, Installation, Visual Projection Mapping
Year: 2025
Work at CABE Studio
Creative Director: Cao Hoàng Long (@caohoanglong_ )
Design Lead: Thanh Hoa (@_th19_ )
3D Lead: Long Doan (@edwardl.410 )
3D Artists: Duy Nguyen (@duymensions ), Hà Lam Phong (@urfavbackcat )
Graphic Designer: Thanh Truc (@trucsroyal ), Hai Yen (@im.hiyen )
Editor: Thanh Hoa (@_th19_ )
Sculpture Design - 3D Concept
“Eastern Wings” is a symbolic installation inspired by the image of the traditional Vietnamese kite – a representation of freedom, childhood, and the aspiration to soar high.The kite in the artwork is reimagined through a modern design language, incorporating the form of an AirAsia airplane as a tribute to AirAsia’s 20-year journey of companionship, connection, and flying together with Vietnam to the world.
Visual Mapping
The visual narrative highlights five pillars of AirAsia’s 20-year journey in Vietnam: Culture, Sports, Cuisine, Travel, and Modernity.Through a dynamic blend of real footage, 2D, and 3D motion, the mixed-media video artworks vividly capture and celebrate AirAsia’s remarkable journey in Vietnam.